Continental Tires continues its lasting partnership with Mercedes-Benz

Continental Tires has been recognised as a Mercedes-Benz AG Preferred Partner in India since 2017, with the newly extended status valid through August 2025.

Continental Tires India reaffirms its dedication to customer-centric solutions and operational excellence through its sustained partnership with Mercedes-Benz AG. The seventh year of continuous status as a preferred partner for Mercedes Benz AG highlights Continental’s commitment to quality and customer satisfaction in delivering premium solutions in India. The company also celebrates ongoing partnerships with Mercedes-Benz in Malaysia, Australia, and China, alongside newly awarded Preferred Partner status in South Korea and Japan, valid from September 2024 to August 2026.

“We are honoured to continue our strong partnership with Mercedes-Benz AG. This ongoing recognition as a Preferred Partner highlights our dedication to deliver innovative, high-quality tyre solutions in India that prioritise safety, comfort, and sustainability. We remain committed to supporting our customers with products that meet the highest standards of performance and reliability, helping them realise their business objectives,” says Samir Gupta, Head of Central Region – BA Tires APAC and Managing Director, Continental Tires India.

With the extension of its Preferred Partner status in Asia-Pacific market, Continental Tires is positioned to build stronger synergies with Indian customers by offering tailored tyre solutions and enhanced after-sales services. As a preferred partner with Mercedes-Benz AG, Continental gains access to advanced order and sales tools, allowing seamless integration with Mercedes-Benz AG’s network. Additionally, Continental Tires will also be involved in joint promotions and customer events to benefit and elevate the in-store retail experience for car owners.

On the product side, Continental Tires will equip the whole range of the MO (Mercedes Original) portfolio, from the A- to GLS-Class, with tyres tailored with stringent requirements and the highest standards, with zero compromise on safety and best fit to each vehicle model. These include the SportContact 6, EcoContact 6, EcoContact 6Q, PremiumContact 6, and SportContact 7.

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated preliminary sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.

Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental delivers top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2023, the Tires group sector generated sales of 14 billion euros. Continental’s tire division employs more than 56,000 people worldwide and has 20 production and 16 development sites.